Japan is considering a new approach to its “special” market expansion re-pricing that would exclude drug sales tied to private…
COMMENTARY
Comarketing as a Marketing Strategy Option -1-
Sugio SekoPresident, Pharma Marketing Survey Research LaboratoryExecutive Advisor, Apoplus StationComarketing is a marketing strategy option and can indeed be an effective option. However, its purposes and aims have changed over the years since 1980. Before 1995, most companies, mainly foreign-affiliated…
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COMMENTARY
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Japan has presented its latest draft policy direction for its FY2026 drug pricing reform. While the package includes a string…
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