COMMENTARY

Comarketing as a Marketing Strategy Option -1-

January 21, 2002
Sugio SekoPresident, Pharma Marketing Survey Research LaboratoryExecutive Advisor, Apoplus StationComarketing is a marketing strategy option and can indeed be an effective option. However, its purposes and aims have changed over the years since 1980. Before 1995, most companies, mainly foreign-affiliated…

To read the full story

COMMENTARY

By Philip Carrigan

1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…

By Ken Yoshino

In late January, a bill to amend the Pharmaceuticals and Medical Devices Act cleared key legislation review processes by the…

By Takashi Ebisawa

A Japanese health ministry panel on December 26 wrapped up its discussions on the next amendment of the Pharmaceuticals and…

Japan’s health ministry doled out regulatory approvals for a throng of new medicines on December 27 including Eli Lilly’s obesity…

By Ken Yoshino

Japan’s key reimbursement policy panel on December 25 approved an outline of the FY2025 drug price revision, finalizing plans to…

For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…

A Japanese health ministry panel discussing the generic industry structure on May 22 put together a report in which it…

A Japanese health ministry study group focused on pharmaceutical regulations on March 21 agreed on a policy to encourage the…

Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…

By Yoshinori Sagehashi

The Japanese health ministry’s expert panel tasked to discuss comprehensive policies for the rapid and stable supply of pharmaceuticals generally…