Drug makers’ sales forces have continued to shrink over the last few years. As the shift from primary fields to specialty arenas and the loss of patent protection for major products have transformed drug makers’ product mix, fewer sales reps…
HOME > COMMENTARY
COMMENTARY
- BARKER ON DRUGS (3)
March 11, 2002
- BARKER ON DRUGS
February 18, 2002
- Comarketing as a Marketing Strategy Option -1-
January 21, 2002
- Comarketing as a Marketing Strategy Option -2-
January 21, 2002
- Barker on Drugs (1)
January 14, 2002
- Why Foreign-affiliated Companies Cannot Expand Their Market Share in Japan
July 9, 2001
- < Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -2-
May 21, 2001
- < Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -1-
May 21, 2001
- Forecasting JapaneseDrug Industry Growth in FY2001
March 26, 2001
- -1-
February 26, 2001
- -2-
February 26, 2001
- -1-
February 5, 2001
- -2-
February 5, 2001
- Advanced Technology and Segmentation of Companies
January 15, 2001
- Don't Write Us Oldies Off!
January 15, 2001
- Changing Japanese Heathcare Scene - Health Care Transition Leads Evaluation of Pharma Market -
January 15, 2001
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