Predicting the Future of the Industry: IIIHow Will the New Big Three Change the Industry?Sugio Seko, PresidentPharma Marketing Survey Research LaboratoryThere has been a tremendous buildup, but no follow-through. Finally, however, mountains have moved. Full-scale reorganization of the Japanese drug…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





