Predicting the Future of the Industry: II--To What Extent Will Multinational Companies Drive Japanese into a Corner in 2008?--Sugio Seko, PresidentPharma Marketing Survey Research LaboratoryTo be orthodox, we should start by looking at the entire forest before examining individual trees.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





