In a business results briefing on May 25, Takashi Yamaguchi, president of ASKA Pharmaceutical, revealed that the company set the suggested retail price at ¥10,000/dose (two 0.75 mg tablets) for Japan's first emergency contraceptive NorLevo (levonorgestrel). NorLevo is not included…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





