In a press conference on June 22, CEO Leonard Bell of Alexion Pharmaceuticals Inc. explained his company's marketing strategy for the treatment for paroxysmal nocturnal hemoglobinuria (PNH) Soliris (eculizumab) launched on June 14 in Japan. “Poor awareness of the disease…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





