Daiichi Sankyo has embarked on the development of a new marketing evaluation tool in cooperation with So-net M3 in order to more efficiently conduct marketing. According to data obtained by the company, the amount of time doctors spend collecting information…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





