Banyu to Introduce New MarketingSystem by Type of DiseaseBanyu Pharmaceutical announced on September 17 that it will start a new sales/marketing system under which specialist MRs will be assigned in eight disease fields. R&D, sales, marketing, and medical information divisions…
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December 26, 2011
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





