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OPINION/Getting to the Honne of the Matter: Part Two Turning Frustration into Success

September 22, 2008
Philip CarriganPartner, Optia Partnersphilip@optiapartners.comIn my last column, senior ex-pat executives shared valuable insights into the complex world of the Japanese Pharma industry. I asked them to explain major challenges and the issue of honne was discussed. Honne means true feelings…

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