Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Switch OTC Drugs Hold Key to Market Revitalization
Speaking at a press seminar sponsored by the Japan Self-Medication Industry (JSMI) on July 8, Satoru Tokita, SDI director of the Marketing Solution Division of the major marketing survey agency INTAGE, reported that the market for OTC drugs has shown…
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