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3 Major Generics Makers Aim at Conservative Sales Targets for OTC Version of Amlodipine
Three major generic manufacturers, Taiyo Yakuhin, Sawai Pharmaceutical and Towa Pharmaceutical, have established their marketing strategies for their generic version of amlodipine, a Ca blocker for the treatment of hypertension. This drug has a market of about \200 billion on…
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December 26, 2011
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October 24, 2011
In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





