A general consumer survey conducted by Healthclick, a subsidiary of Japan's leading CRO CMIC, on a health portal site operated by it showed that while over 90% of general consumers are aware of generics, no more than 20% have asked…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





