Basic Idea * Many research-driven companies lose a substantial part of their sales from so-called long-listed drugs as a result of the promotion of the use of generics by the government. In order to secure the R&D funds necessary to…
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December 26, 2011
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December 19, 2011
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- A Cry from the Next Generation of Japanese Pharmaceutical Executives
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





