DTC Campaigns ShouldStart from End of PII StageHisashi Denno, executive director of Social Survey Research Information (SSRI), spoke at a seminar on Direct-to-Consumer (DTC) advertisements held by Interscience. "When pharmaceutical companies undertake DTC activities, the most important point is to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





