Bayer Aiming at 40% Market Share with High-Dose LevitraBayer Yakuhin launched Levitra 20 mg tablets (vardenafil), an oral agent to treat erectile dysfunction (ED), on July 18. Following the 5 mg and 10 mg tablets, this is Japan's first high-dose…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





