Banyu Pharmaceutical plans to launch a major marketing campaign for Fosamac Tablet 35 mg (alendronate), a once-weekly treatment for osteoporosis, positioning it as a market creator in a market where many patients are left untreated. Sales of the once-weekly formulation…
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December 26, 2011
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





