Otsuka Pharmaceutical is gearing up its detailing activities in Japan for the schizophrenia treatment Abilify (aripiprazole) . Abilify was first approved in the US in 2002 and has been marketed through Bristol-Myers Squibb in the US and major European countries.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





