Novartis Announces Global BP GOAL InitiativeNovartis Pharma announced on October 19 that its parent company Novartis AG of Switzerland has initiated the world's first global compliance study (BP GOAL) to determine the impact of patient support tools such as home…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





