Philip CarriganPartner, Optia Partnersphilip@optiapartners.comAll good sales people have one common negotiating principle. They never talk about the price at the initial meeting. Buying a product is an emotional decision. We do our very best to strategically analyze the cost/benefit of…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





