AstraZeneca has analyzed and standardized the marketing methods of its top MRs in Europe and the US in order to increase its MRs' marketing abilities worldwide. Since December 2003, the marketing activities of the company's Japanese subsidiary have been based…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





