OPIR Survey Finds Awareness Gaps Between Consumers and DoctorsThe JPMA has compiled the results of the "Questionnaire Survey on Healthcare Consumers and Doctors" which it conducted at the end of the last year. The survey reveals a gap between consumers…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





