Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Aiming at an Over 4% Market Share by 2007: Mr Baba of Novartis
Reviewing the growth of Novartis Pharma in recent years, Nobuyuki Baba, the new president and CEO and head of Medicines Business Unit, reported that its growth rate averaged about 10% and revealed the company's plan to increase its share in…
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Japan’s pharmaceutical industry is undergoing a structural shift in its workforce, with the role of sales reps shrinking while production…
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