Nippon Boehringer Ingelheim and Pfizer Japan Inc announced at a press conference on November 5 a peak sales target of \20 billion in 2010 for Spiriva (tiotropium), a treatment for chronic obstructive pulmonary disease. The product received approval in late…
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December 26, 2011
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





