Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Takeda to Remain No. 1 in Priority Fields under New Marketing System: Mr Yamaoka
In a recent interview with PHARMA JAPAN, Makoto Yamaoka, general manager of the Pharmaceutical Marketing Division of Takeda Chemical Industries, showed great confidence in the new marketing system the company introduced last autumn, saying: "I am sure that we are…
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Japan’s pharmaceutical industry is undergoing a structural shift in its workforce, with the role of sales reps shrinking while production…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…