Novartis Opens Website on ZaditenNovartis Pharma announced on December 19 that it has opened a website (http://www.zaditen.jp) on its anti-allergic drug Zaditen (ketotifen fumarate) and allergy for both medical professionals and patients using the drug. The company has opened separate…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





