Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Changing Paradigm for Sales and Marketing Growing Markets for High- and Low-priced Drugs -1-
Sugio SekoPresidentPharma Marketing Research Laboratory(June 6, 2008)The market for high-priced drugs such as molecular-targeted drugs and biopharmaceuticals (collectively referred to as high-tech drugs in this article) is growing rapidly keeping pace with the progress in science and technology. At the…
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