COMMENTARY
Drastically Changing Marketing Strategy - The Best Strategy for Company Differentiation -
Sugio SekoPresident of Pharma Marketing Survey Research LaboratoryExecutive Advisor of Apo Plus StationIn recent years, a second product may appear as early as one year after the first innovative product reaches the market. Given this situation, it is difficult for…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





