Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
COMMENTARY
< Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -1-
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryIn the drug industry in Japan, products with annual sales of over \10 billion are generally regarded as blockbuster products, but there is no clear definition. Are these sales based on NHI prices or net…
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COMMENTARY
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