COMMENTARY
< Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -1-
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryIn the drug industry in Japan, products with annual sales of over \10 billion are generally regarded as blockbuster products, but there is no clear definition. Are these sales based on NHI prices or net…
To read the full story
COMMENTARY
- Is Calling for an Abolition the Right Play? Rethinking Japan’s FY2027 Off-Year Drug Price Revision
February 9, 2026
- Japan’s Biological Raw Material Rules Enter Major Revision; Clarity on Benefits and Safety Holds Key
February 5, 2026
- TSE’s Growth Market Reform Puts Pressure on Biotechs
January 27, 2026
- Wave of “World Firsts” Looms as 47 New Drug Candidates Line Up for 2026
January 6, 2026
- Radioligand Therapy Faces Capacity Bottleneck in Japan, System Build-Out Needed to Deliver on Promise
December 22, 2025
The Japanese healthcare sector is experiencing rapid growth, demanding a highly skilled and diverse workforce. However, finding and attracting the best talent in this competitive market presents significant challenges.Enter AI. With the rise of AI-powered tools, healthcare organizations can revolutionize…





