Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
COMMENTARY
< Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -1-
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryIn the drug industry in Japan, products with annual sales of over \10 billion are generally regarded as blockbuster products, but there is no clear definition. Are these sales based on NHI prices or net…
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Japan is finally launching technical discussions on its cost-effectiveness assessment (CEA) system. A health ministry-funded research group is set to…
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