Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Pfizer Japan Cedes Crown as Top Rep Holder as Global Players Continue to Seek Leaner Sales Force: Survey
By Reiji Anasako Pfizer has given up its long-held title as a drug maker with the largest number of sales reps in Japan, a Jiho survey revealed, signaling global pharma companies’ continuing drive to seek slimmer structures. With pricing pressure…
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