Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Sales Rep Survey - 2: Drug Makers Exploring New Values amid Shift to Community-Based Care
By Reiji Anasako Drug makers are moving to revamp their sales organizations and sales rep functions as the Japanese government pushes its initiative to create a community-based integrated care system by 2025, when post-war baby boomers will turn 75. Although…
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