For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
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Drug Pricing Tomorrow: FPMAJ’s Kamoya Says Innovation Premium Meant to Head Off Future Drug Lags
The true goal of the price maintenance premium for on-patent medicines is to prevent future drug lags by allowing companies to recoup past investments faster, says Yoshiaki Kamoya, chairman of the Federation of Pharmaceutical Manufacturers’ Associations of Japan’s (FPMAJ) NHI…
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