Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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What’s Your Pharma Company’s Brand in Japan?
Philip Carrigan In the recent article “Every Search Is Won Before It’s Ever Fought”, I discussed the importance of employer brand perception and how the company is perceived. We asked employees in Japan to share their impressions of 34 pharmaceutical…
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