Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
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3 Reasons Why KOL Management Is No Longer Enough
Philip Carrigan The demand for internationally minded Japanese marketing experts is rising. There are several factors pushing this demand: 1. Companies are seeking candidates with experience in specialty pharma. 2. There is an increased need for evidence-based medical marketing. 3.…
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