1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Takeda Apologizes for Violating Promotion Code, Inappropriate Expressions in Ads
Takeda Pharmaceutical offered apologies on March 3 over its improper promotion of Blopress (candesartan), which used a large-scale clinical study that compared its best-selling angiotensin receptor blocker and the calcium channel blocker amlodipine, but denied doctoring any research data. At…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…