REGULATORY
Industry Urges “Objective Review First” for CEA Reform; Payers Push for Expansion
Three major pharma trade groups from Japan, the US, and Europe on August 6 jointly called for an “objective review” of the cost-effectiveness assessment (CEA) system before any moves to expand its scope, in the run-up to a planned FY2026…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





