The Japanese pharmaceutical market grew 1.0% to reach 11.4 trillion yen on an NHI price basis in FY2024, with Keytruda (pembrolizumab) again capturing the crown as the best-selling medicine, according to data released by IQVIA. In April 2024-March 2025, the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





