BUSINESS
Japan Pharma Market Hits 11.5 Trillion Yen in 2024, Keytruda Wins Crown: IQVIA
Japan’s pharmaceutical market grew to reach 11.5 trillion yen in the calendar year 2024, up for the fourth consecutive year, with Keytruda (pembrolizumab) garnering the top-seller title buoyed by its label expansions into further cancer types, according IQVIA Japan. In…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





