BUSINESS
Japan Pharma Market Crosses 11 Trillion Yen in FY2023, Keytruda Triumphs: IQVIA
The Japanese pharmaceutical market expanded 3.7% in FY2023, topping 11 trillion yen on an NHI price basis with Keytruda (pembrolizumab) grabbing the No.1 spot, according to data released by IQVIA. At 11,370.8 billion yen, total revenues exceeded the previous year…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





