1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
REGULATORY
Pfizer’s Litfulo Braced for Price Cut after Cost-Effectiveness Assessment
Pfizer’s oral alopecia areata (AA) therapy Litfulo (ritlecitinib) is expected to face a price reduction based on its cost-effectiveness assessment (CEA) results, which showed a poor CEA profile for adults, who account for more than 90% of target patients. Litfulo…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…