REGULATORY
Chuikyo Begins Xocova Price Debate under Mega Seller Rule, Weighs Quicker Re-Pricing
A key Japanese reimbursement policy panel on January 25 launched discussions on how to price Shionogi’s oral COVID-19 drug Xocova (ensitrelvir) under a new cost control rule for potential blockbusters. Opinions were raised to oppose the use of MSD’s Lagevrio…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





