BUSINESS
Astellas Set to Forge High-Quality Sales Scheme with Global Know-How, Double Online Reps
As Astellas Pharma gears up for its marketing revamp in the home market this April, its Japan commercial chief Yasuhiro Tsutsui says the company will leverage its global know-how to refine its sales activities while boosting the number of “online…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





