BUSINESS
Astellas to Revamp Japan Marketing Organization, Scrap Sales Offices as Biz Environment Evolves
Astellas Pharma is planning a major reform of its marketing organization in Japan this April by shifting from an area-based system to one based on products, while shuttering its 119 sales offices around the country. The move comes as the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





