Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
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Digital and Cultural Transformation in Japanese Pharmaceuticals
I first met Peter (not his real name), the country manager of a mid-sized European pharmaceutical company, when he first arrived in Japan two years ago. He was not new to doing business in Japan but had not run a…
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