Drug reps today are facing an increasingly strong imperative to depart from traditional promotional activities simply aimed at getting doctors’ prescriptions. For these reps to shift to communications focusing on proper drug use, the key will be their performance reviews.…
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Teshirogi, Nakayama to Lead Japan Pharma Lobbies for 1 More Year; Ex-MHLW Official Shiraishi to Join JPMA
Japan’s two major pharma lobbies are retaining their chiefs for one more year to weather upcoming discussions to delineate the scope of so-called “off-year” re-pricing, which will begin in April 2021, people familiar with the matter told Jiho. Shionogi President…
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