BUSINESS
Takeda’s Medical Unit Revving Up “Patient First Program” as It Looks beyond the Pill
Takeda Pharmaceutical’s medical affairs team is expanding the boundary of traditional MA functions by stepping up initiatives under its “Patient First Program,” aiming to closely capture patient needs in a bid to transcend the fragmentation of healthcare delivery and provide…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





