COLUMN
Is Japan’s Cost-Effectiveness Assessment Scheme Cost Effective?
It’s official. Japan has decided to move ahead with the introduction of a cost-effectiveness assessment (CEA) scheme in April. But people from all walks of life – industry, government officials and academics included - are wondering, “What about the cost…
To read the full story
COLUMN
- AI in HR: Navigating the Ethical Minefield
November 28, 2025
- The Unseen Edge & the Shadow of Bias: Awareness as the Cornerstone of Leadership Success
October 31, 2025
- The Keen Eye: Awareness as a Leadership Cornerstone
September 29, 2025
- A “50-Billion-Yen Plus” Newcomer
September 4, 2025
- AI in Japanese Pharma: Now, Not Later!
August 29, 2025
Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





