BUSINESS
Japan Pharma Market Hits 11.5 Trillion Yen in 2024, Keytruda Wins Crown: IQVIA
Japan’s pharmaceutical market grew to reach 11.5 trillion yen in the calendar year 2024, up for the fourth consecutive year, with Keytruda (pembrolizumab) garnering the top-seller title buoyed by its label expansions into further cancer types, according IQVIA Japan. In…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





