BUSINESS
Towa to Roll Out New WPP Strategy to Maintain NHI Prices of Key Medicines
With the announcement of new NHI prices looming on March 5, Towa Pharmaceutical plans to introduce a new strategy for wholesaler purchase prices (WPPs), or manufacturer’s invoice prices to wholesalers and other distributors, starting in FY2024. The aim is to…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





