BUSINESS
Towa to Roll Out New WPP Strategy to Maintain NHI Prices of Key Medicines
With the announcement of new NHI prices looming on March 5, Towa Pharmaceutical plans to introduce a new strategy for wholesaler purchase prices (WPPs), or manufacturer’s invoice prices to wholesalers and other distributors, starting in FY2024. The aim is to…
To read the full story
BUSINESS
- Ono CEO’s Pay Climbs to 260 Million Yen
June 16, 2026
- Six Eisai Executives Took Home Over 100 Million Yen in FY2025
June 16, 2026
- Hisamitsu to Raise Prices on Salonpas, Other OTC Products
June 16, 2026
- Eisai to Invest £48 Million to Build Cold-Chain Capability in UK
June 16, 2026
- Susmed Bags 240 Million Yen Milestone for Tinnitus App
June 16, 2026
In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





