BUSINESS
BMS Japan Has Busy Years Ahead with String of Launches towards Doubling of Sales
With Bristol Myers Squibb shooting for the doubling of its Japanese business in the next 10 years, the company’s local chief expressed his eagerness to achieve this goal through a slew of new launches. From 2024 onward, the drug maker…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





