BUSINESS
BMS Aspires to Double Japan Sales over Next Decade with 5 Growth Drivers
Bristol Myers Squibb is poised to counter a wave of patent cliffs in Japan with four new products and label expansions for Opdivo (nivolumab) to double its sales in the country over the next decade, the company’s local president Steve…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





