BUSINESS
BMS Aspires to Double Japan Sales over Next Decade with 5 Growth Drivers
Bristol Myers Squibb is poised to counter a wave of patent cliffs in Japan with four new products and label expansions for Opdivo (nivolumab) to double its sales in the country over the next decade, the company’s local president Steve…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





